American Factory Mascots

Manufacturer:  Edsel 1957-1959.  E Logo.

Edsel, produced from 1957 to 1959.  Made in steel and chrome or gold plated.

The Edsel car was introduced for the 1958 season by Ford's Lincoln-Mercury division to fill the gap between Ford & Mercury lines.  Despite vast sums spent, the project backfired.  Only 35,000 Edsels found customers during the first six months of production, making this mascot quite rare!