Accessory Mascots

Devils & Imps.  Little Red Devil.

This little red devil was born in March 1917 at Louis V. Aronson's Art Metal works in Newark, New Jersey.  Louis V. Aronson was the first recognized American vehicle mascot producer.  Marked around the bottom of the base 1917 L V A.

Louis V. Aronson formed the Art Metal works in New York in 1886 and in 1887 moved to Newark, New Jersey.  In 1910 he produced the first Speed Nymph mascot, also in 1910 the company produced its first cigarette lighter and from that date they gradually moved towards producing smoking related items.  The company later changed its name to the Ronson Corporation, which is still thriving today.